FOCUS Group is an art fair that originated in France and has since expanded to New York, London, and France. It collaborates with leading global companies and showcases a diverse range of artists from around the world. With limitless potential for growth and innovation, FOCUS Group continues to shape the future of the international art scene.
I participated in this fair as a graphic designer in London and New York. I was responsible for designing all visual and print materials needed for the fair, including posters, display designs, leaflets, signage, and contributed to the logo redesign. Through a minimalist approach with bold accent colors, I aimed to convey a message that is simple yet striking.
What I did